How to write Interesting Messages for Your Bulk SMS Campaign?


How to write Interesting Messages for Your Bulk SMS Campaign?


Bulk SMS marketing has been the most efficient way to market your business. There are different reasons why it is gaining prominence in ecommerce industry, such as

  • No need to create ad copies
  • No delay to implement
  • Very cost effective
  • Even small businesses can afford it
  • Easy to track the results
  • Easy to reach mobile users


Bulk SMS service is a very lucrative means to communicate with target customers. Here are some of the best tips to follow when it comes to channelize bulk SMS campaign –


Know your Target Customer

To deliver the best results of your marketing efforts, you should know about your target market, whom you are targeting and why they will need what you are offering. It is very important in case of bulk SMS service that each message should be focused on client’s needs. You should deliver the right message tailored for their needs which will be lucrative while same message to wrong client can do more harm than good.


Don’t waste the time of your customers

Every SMS should be justified and well worth the time of your clients. Your bulk SMS shouldn’t waste the time of your clients and offer them what they want. Ideal message has contests, challenges, giveaway and exciting deals. Check whether SMS is putting value to your clients.


Use Personalized Campaign

Your SMS should seem personalized to all of your clients and you should use their name instead of just sweeping any term like “Dear Customer”. To make SMS more successful, clients should look at messages as it is sent from someone they know.


Know the Right Timing

Timing improves the chances of having enhanced reach in bulk SMS marketing. So, you should know when you need to send your messages.